New York – Christie’s is pleased to announce an exciting collaboration with The Haring Studio and MNTGE. One of the five never-before-released digital drawings from the upcoming Keith Haring: Pixel Pioneer sale has been converted into a vintage patch and will be available to buy online for $39.99 for a limited time. The patch encapsulates Haring’s iconic 1980s imagery, enabled with NFC technology—providing the buyer with a lasting digital proof of ownership.
While the partnership has come together seamlessly between all three parties, in many ways, it is a first for all three companies: it is the first time Haring’s work has been sold as NFTs, it is the first time that the budding fashion+technology company MNTGE has collaborated with a historic artist, and as the selling platform – it is the first time Christie’s Digital Art Department has introduced a retail component at such an attainable price.
The patch will be available on the MNTGE website at market.mntge.io beginning September 14; the corresponding online auction will be open for bidding through 20 September on christies.com.
Partnership done in collaboration with Artestar, a global licensing agency and creative consultancy representing high profile artists, photographers, designers and creatives.
