MAVE is a virtual K-pop band that has made waves in the music industry with their debut music video, which was released in January 2023. The group’s first appearance on Show! Music Core, a popular music program in South Korea, marked a significant milestone in their career and has garnered widespread attention. Their characters are incredibly lifelike, and their animation is convincing, which has contributed to their success. Additionally, their music is catchy and has been a significant factor in their popularity. As of the writing of this spotlight, MAVE’s music video has already accumulated 21 million views, and their debut live stage performance video has reached 3 million views.