HOLLYWOOD, Calif., Jan. 31, 2023 /PRNewswire/ — CJ 4DPLEX, the world’s leading producer of premium film formats and cinema technologies, announced that 20th Century Studios, Lightstorm Entertainment and James Cameron’s “Avatar: The Way of Water” has become the highest- grossing release of all-time for the company, bringing in $85 million to date at the global box office from its 4DX and ScreenX formats. “Avatar: The Way of Water” continues to play in ScreenX and 4DX theatres around the world.
In “Avatar: The Way of Water,” audiences experience the lush lands of Pandora in ScreenX’s visually immersive panoramic format with exclusive story-enhancing imagery only available in ScreenX. CJ 4DPLEX worked closely with 20th Century Studios, James Cameron and Lightstorm Entertainment to ensure the highest quality presentation of the exhilarating journey.
4DX’s multi-sensory technology submerges audiences into the action of the film by utilizing over 21 unique motion and environmental effects. It transcends the traditional movie-going experience with special effects like vibration, water, wind, snow, lightning, and scents, among others.
“We want to thank James Cameron, Jon Landau and everyone at 20th Century Studios and Lightstorm Entertainment for creating a film that has reminded audiences what it’s like to experience an epic movie on the big screen,” said Jongryul Kim, CEO, CJ 4DPLEX. “We’re not surprised that the visual masterpiece that is ‘Avatar: The Way of Water’ has sailed past our 4DX and ScreenX box office records and has made CJ 4DPLEX history.”
“James Cameron has done it again — delivering an epic blockbuster that has shattered box office records in our premium formats worldwide,” said Don Savant, CEO and President, CJ 4DPLEX America. “This is testament that great stories combined with great premium experiences will bring audiences to theatres in record numbers.”
“Avatar: The Way of Water” Synopsis:
Set more than a decade after the events of the first film, “Avatar: The Way of Water” begins to tell the story of the Sully family (Jake, Neytiri and their kids), the trouble that follows them, the lengths they go to keep each other safe, the battles they fight to stay alive and the tragedies they endure.
Directed by James Cameron, “Avatar: The Way of Water” stars Sam Worthington, Zoe Saldaña, Sigourney Weaver, Stephen Lang, Cliff Curtis, Joel David Moore, CCH Pounder, Edie Falco, Jemaine Clement, Giovanni Ribisi and Kate Winslet. Screenplay by James Cameron & Rick Jaffa & Amanda Silver. Story by James Cameron & Rick Jaffa & Amanda Silver & Josh Friedman & Shane Salerno. The film’s producers are James Cameron and Jon Landau, with David Valdes and Richard Baneham serving as executive producers. “Avatar: The Way of Water” is now playing in theaters.
