According to CNBC, YouTube comes in second place when we talk about the largest platform for search engines, behind only Google Search. On YouTube, users can generally be divided into one of two categories, which are video creators and video viewers.
Although there are two types of users on the YouTube platform—creators and viewers—it is still possible to belong to both of these groups. There is a reasonable probability that you also use YouTube to see videos uploaded by other users, even if you have your channel and upload videos to it.
Who Can Make Use of the YouTube Platform?
YouTube is open to absolutely everyone who has an internet connection. Although its user base includes people of all ages, most people one would encounter using the network are young. Anyone with a computer, smartphone, or other internet-connected device and an internet connection can see content on YouTube and share their videos. YouTube is a resource that anyone can utilise, whether they are an individual searching for a creative outlet or the chief executive officer of a start-up company in want of capable sponsors.
A large number of people use YouTube for different purposes, including but not limited to amusement, education (in the form of tutorials), and keeping up with the most recent music videos released by favourite musicians.
Wikipedia provides that YouTube is a website owned by Google and can be accessed in nearly every country globally. It is also available in various languages, with the total number of available dialects reaching up to fifty. The popularity of the platform, as seen in the light of the above, is compared to none, and this is due to various reasons, which shall be discovered in subsequent paragraphs.
Wide Variety of Contents
YouTube offers a wide variety of content, which is one of the reasons the platform is so popular globally. The platform is home to a diverse range of video content, including:
- Music videos: YouTube has become one of the most popular places to watch music videos, with official music videos from famous artists and fan-made covers and remixes.
- Comedy skits and vlogs: YouTube is home to a large community of comedians and vloggers who create a wide variety of comedic skits and vlogs, such as prank videos, parody videos, and comedic commentary.
- Educational and informative videos: YouTube has become an essential source of information and education, covering many topics, such as science, history, and technology.
- Gaming and esports: YouTube is home to a large community of gamers and esports enthusiasts who create and share videos of gameplay, reviews, and tutorials.
- DIY and tutorial videos: YouTube is an excellent resource for learning new skills, with videos that cover everything from home repair and cooking to makeup tutorials and fashion.
- Short films and movies: YouTube has also become a platform for creators to share their films, short films and movies and gain recognition.
Ease of Use
The ability to use the platform easily is one of the factors that helped YouTube become popular globally. The user interface of YouTube is designed to be simple and easy to navigate, which makes it accessible to people of all ages and technical abilities. When you first visit YouTube, you are presented with a homepage that displays various recommended videos. The videos are organised into different categories, such as “Trending,” “Music,” and “Gaming,” which makes it easy to find content that interests you. You can also search for specific videos using the search bar at the top of the page.
Once you find a video you want to watch, click on it, and it will start playing. The video player is intuitive and easy to use, with controls for pausing, rewinding, and fast-forwarding the video. You can also adjust the volume and turn on subtitles if needed. Another feature that makes YouTube easy to use is the ability to create a personal account. When you create an account, you can save videos to a “Watch Later” list, create playlists, and subscribe to channels. This makes it easy to keep track of the videos you want to watch and to stay updated with new content from your favourite creators.
Feature to Recommend Videos
YouTube also has a “Smart Recommendations” feature to recommend videos based on your watch history and the content you interact with. It makes it easy to find new and exciting videos to watch. YouTube’s mobile app is also designed to be easy to use, with a similar layout and features as the website. This makes it easy to watch videos on the go, which is particularly useful for constantly moving people.
YouTube also has a feature called “YouTube Kids, ” a version of the website specifically designed for children. It provides a safe and kid-friendly environment, easy-to-use controls and a simple layout.
Platform Integration
Profile integration is a feature on YouTube that allows users to create a personal account and customise their experience on the platform. When you create an account on YouTube, you can:
- Save videos to a “Watch Later” list: This allows you to save videos that you want to watch later and makes it easy to find them again.
- Create playlists: Playlists allow you to organise videos into different categories, such as “Music,” “Gaming,” or “Favourites.” This makes it easy to find and watch the videos you want to see.
- Subscribe to channels: Subscribing lets you stay updated with new content from your favourite creators. You’ll receive notifications when they upload new videos.
- Leave comments and like videos: Profile integration also allows you to leave comments and like videos, enabling you to interact with other users and creators on the platform.
- Manage your channel: YouTube allows users to create their channel, upload their videos, create playlists, and manage the channel’s settings.
- YouTube Studio: YouTube Studio is a tool that allows creators to manage their channels, upload videos, and check the analytics of their videos.
The ability to create a personal account and customise your experience on YouTube makes the platform more engaging and enjoyable. It also makes it easier to discover new content you may be interested in and stay updated with new content from your favourite creators. Additionally, having your channel and managing it through YouTube studio allows creators to grow their audience and monetise their content. Other factors contribute to the popularity of YouTube, including the fact that it is a free platform, meaning anyone with a stable internet connection can access and watch videos without a subscription fee. In addition to Youtube being free, optimising the platform to be accessible by using smartphones contributed to its popularity.
Making a Successful Channel
It takes time, dedication, and a well-thought-out plan to build a successful YouTube channel. Take a look at these suggestions to improve your odds of success:
- Niche Down: The first step in creating a successful YouTube channel is to define your niche or the topic you want to create content about. Finding a niche that you are passionate about and that has a sizable audience is essential.
- Develop a content strategy: Once you’ve defined your niche, you must develop a content strategy. This includes creating a content calendar outlining the types of videos you want to make and how often you wish to post them.
- Create quality content: To attract and retain an audience, you must create high-quality content that is engaging, informative, and entertaining. Invest in good equipment, invest time in video editing, and make sure the videos are visually pleasing.
Remember, creating a successful YouTube channel takes time, effort and patience. Be consistent with creating and uploading content, engage with your audience, and always be open to feedback and improvement.
For instance, in making a successful casino channel on youtube where people can learn no wagering requirements casino rules, One must be able to choose an area of casino gaming that you are passionate about, and that has a sizable audience, such as slot machine gameplay, poker strategy, or casino reviews. One must also create high-quality content that is visually appealing and optimise the content by using relevant keywords in the video titles so they can rank. By doing this, one is gradually building a community based on casino gaming. It is of utmost importance to note other cogent aspects of casinos, such as how to choose the best casino sites, no wagering requirements, payment methods in no wagering casino, pros and cons of no wagering requirements casino etc., should be discussed in the channel.
Statistics
To better understand YouTube, here are some key statistics that illustrate its popularity:
| Statistics | Value |
| Monthly Active Users | 2 Million+ |
| Hours of Video Uploaded per Minute | 300 hours |
| Videos watched per day | 5 Billion plus |
| Countries, and Languages Available | 100+ / 80+ |
| Second most visited website in the world | Yes |
| Average Mobile Viewing Session | 40 Minutes |
| Times YouTube mobile app downloaded | 5 million+ |
| Second-largest search engine in the world | Yes |
| Ad revenue(2021) | $19 billion |
These statistics demonstrate the massive scale of YouTube’s popularity, as well as the diversity of its user base. The platform’s reach and impact are global and continue to grow yearly.
