26 October 2023 (Toronto, ON) — Welcoming one of the past decade’s most prolific pioneers in music, Jordan Rakei, to the Toast roster with his new single “Flowers“. Premiered by Mary Anne Hobbs on BBC 6Music this morning, “Flowers” is an exposing and emotional track that marks the beginning of his future releases with new label partner Decca (and Verve Forecast in the US). In addition, Jordan has also announced a huge headline show for October 2024 at the iconic Royal Albert Hall in London.
GRAMMY-award nominated Jordan Rakei is a renowned multi-instrumentalist, vocalist, producer, and songwriter who, over four studio albums, has been on a wide-ranging journey that explores the outer reaches of his inner psyche, traversing themes of emotional evolution, personal growth and family with unwavering sincerity. Always positioning himself in and amongst the bigger questions in life, he has navigated his musical journey with passion and precision, unveiling something new about himself through his songwriting at every turn. This latest piece of music is no exception and sets the tone for what’s to come.
“‘Flowers’ is an homage to the journey of my first love, the patience it requires, and the pivotal moment I met my wife. It reflects on our memories and tells the story of the comfort I feel in that relationship.” Jordan explains. A heartfelt ode to his wife, this new single really showcases Jordans affecting vocal and ability to reveal his truest feelings, wrapped in his captivating production.
After making waves in the soul, jazz and electronic scene on his arrival in London from Australia in 2015, he self-released his debut Cloak a year later before signing to influential indie label Ninja Tune ahead of his second album Wallflower (2017). Third and fourth albums Origin (2019) and What We Call Life (2021) completed his deal with Ninja Tune. He has recorded live sessions for COLORS, NPR’s Tiny Desk and BBC 6 Music (at the iconic Maida Vale Studios), sold out Brixton Academy, amassed over one billion streams across his catalogue, and, crucially, continued to showcase his versatility as an artist capable of blending subtle electronic elements with his signature, soulful sound.
Jordan’s prolific career has seen him rub shoulders with an array of musical mavericks. From underground up and comers to true legends in their field – his roll call of collaborations, co-writes, production credits or simply just devoted fans, is one of awe. He has collaborated as both a writer/producer and vocalist with the likes of Loyle Carner, Tom Misch, Disclosure, Bonobo, FKJ and many more. He is, and continues to be, an artist’s artist in the truest sense.
