NEW YORK, NY – Following its celebrated reveal in Paris this past February, 9dcc, the crypto-centric luxury fashion label, is excited to announce its latest pop-up experience. This distinctive shop will emerge in the vibrant SoHo shopping district of New York City, coinciding with NFT NYC from April 3rd to 5th, 2024. Attendees will have the opportunity to experience firsthand the pioneering ‘Networked Products’ that blend 9dcc’s cutting-edge technological craftsmanship with style.
Event Details:
What: 9dcc Pop-Up Experience, Collection 01
When: April 3rd, 4th, and 5th, 2024
Where: 435 Broome Street, SoHo, New York
Follow: @9dccxyz on Twitter for the latest updates.
About the Experience:
9dcc’s New York pop-up will offer attendees an immersive look into “Collection 01,” the first full fashion collection on-chain. This unique experience signifies the brand’s commitment to revolutionizing the intersection of high fashion and emerging technologies, marking it as a must-attend event for innovators, fashion enthusiasts, and the crypto community.
9dcc caters to the “crypto mob,” a unique blend of digital pioneers and fashion risk-takers who advocate for decentralization and digital sovereignty. While this emerging aspirational and crypto-centric demographic is overlooked by traditional luxury brands, they trust in 9dcc’s approach. 9dcc’s goal is to empower this community with a badass, unique lifestyle aesthetic. COLLECTION 01 is inspired by mob-life narratives found in iconic pop culture films including The Godfather, Goodfellas, The Sopranos, and Boyz n the Hood. However, instead of glorifying its darker themes, 9dcc seeks to romanticize the complexities of revolution and disruption. The crypto-centric embodies this rebellious spirit against the status quo governing finance, data sharing, and transparency. The “crypto-mob” stands as a testament to those who thrive on the edge, embodying the essence of “future gangsters” who blend the audacity of their ventures with the sophistication of their style. 9dcc is more than a fashion label; it is a cultural statement for those pioneering the next wave of technological and societal evolution, proving that the essence of crypto can transcend its controversies to redefine identity and with that the notion of luxury.
VIEW COLLECTION 01 HERE
Highlights:
Be among the first to experience and purchase pieces from 9dcc’s groundbreaking Collection 01 in an intimate setting. Discover over 60 pieces that merge high-end craftsmanship with digital innovation, embodying the brand’s ethos of “Luxury Disruption.”
Interact with the visionary ecosystem inside 9dcc, including the influential gmoney, and dive deep into exclusive discussions with industry leaders about the future of fashion and blockchain technology with several days of networking, socializing, and connecting.
