LONDON, United Kingdom, April 29, 2024 – In a remarkable announcement that sets a new precedent in video gaming, the award-winning independent game studio, Kaizen Game Works, is excited to unveil “Promise Mascot Agency.” Scheduled for release in 2025, this game is poised to redefine genre boundaries as the first open-world mascot management crime drama.
Set against the backdrop of a cursed Japanese town, the game introduces players to Michi, a former yakuza lieutenant facing exile. Tasked with transforming a failing mascot agency into a flourishing business, Michi’s struggle for redemption is intricately woven into the fabric of the game’s storyline. Assisting him is Pinky, the Assistant Manager, who is not only a mascot herself but also serves as Michi’s guide through the underbelly of mascot management.
The fictional town of Kaso-Machi serves as the gameโs expansive playground, offering players a unique blend of adventure, strategy, and narrative depth. Through Michi’s eyes, players will uncover the townโs secrets, from its dark underbelly to its vibrant street life, navigating challenges with a diverse cast of characters and mascots, each with their own vivid personalities and backstories.
Kaizen Game Works pushes the envelope further by incorporating an innovative gameplay mechanic through “Hero Cards” – cards that embody characters Michi encounters, each offering different forms of assistance to overcome an array of obstacles. This card-based strategy introduces a tactical layer to the game, requiring players to think critically and make decisions that impact the game’s outcome.
A significant highlight of “Promise Mascot Agency” is its collaboration with renowned talents in the gaming industry. The studio has partnered with Ikumi Nakamura, famed for her work on “The Evil Within” and “Ghostwire: Tokyo,” and concept artist Mai Mattori in shaping the game’s world and character design. Additionally, the game’s visual storytelling is brought to life by Inko Ai Takita, a Japanese manga artist whose signature style adds a unique flair to the gameโs aesthetic.
Music plays a pivotal role in setting the atmosphere of Kaso-Machi, with Irish musician Alpha Chrome Yayo and Japanese industry veteran Ryo Koike crafting an immersive soundtrack that complements the game’s narrative and action.
“Working with Ikumi, Mai, Kowloon, and our incredible team has been an incredible adventure. We’re thrilled to bring this vision to life and invite players into the world of ‘Promise Mascot Agency.’ It’s more than a game; it’s an experience we believe will set a new standard,” said Oli Clarke Smith, Game Director at Kaizen Game Works.
Rachel Noy, Art Director, echoes this sentiment, emphasizing the team’s dedication to creating a memorable experience for players. Phil Crabtree, Technical Director, highlights the excitement around allowing players to explore the intricately designed world of Kaso-Machi, emphasizing the gameโs depth and the rich narrative awaiting gamers.
“Promise Mascot Agency” promises to be a groundbreaking addition to the gaming landscape when it launches on PS5, PS4, Xbox Series X/S, Xbox One, Nintendo Switch, and Windows in 2025. With its innovative gameplay, compelling narrative, and immersive world, it aims to captivate gamers across the globe, offering an unparalleled experience that blends strategy, adventure, and heart.
