In a dazzling display of theatrical prowess, Crossroads Live has orchestrated a symphony of success across the global stage in 2023. This powerhouse of commercial theatre, with its roots spreading from London to North America and Australia, has shattered records and captivated audiences worldwide, presenting an astounding 39 standalone productions and 23 pantomimes.
The numbers tell a tale of triumph: over 800 weeks of theatre – nearly doubling last year’s figure – resulting in more than 4.5 million tickets sold and a staggering gross of over £260 million. It’s a performance that would receive a standing ovation in any theatre.
David Ian, the maestro behind this theatrical renaissance as CEO of Crossroads Live, couldn’t contain his excitement: “I’m delighted to see theatre thriving!” he exclaimed. “Over the past 12 months, we’ve achieved year-on-year growth, and I’m thrilled that audiences around the world are embracing the magic and thrill of our outstanding shows.”
From the glittering West End to the bustling streets of Broadway, Crossroads Live has left no stage unturned. London audiences were treated to the delights of “Mean Girls” and “Hello, Dolly!”, while “Magic Mike Live” continued to raise temperatures and eyebrows in equal measure. The company’s reach extended far beyond the capital, with nationwide tours of classics like “Jesus Christ Superstar”, “Chicago”, and the family favorite “Chitty Chitty Bang Bang” enchanting audiences across the UK.
Across the pond, American theatregoers were spoilt for choice with epic tours of “Annie”, “My Fair Lady”, “Pretty Woman”, “Dear Evan Hansen”, and “TINA – The Tina Turner Musical” rolling from coast to coast. The holiday season brought extra cheer with “Dr. Seuss’ How the Grinch Stole Christmas The Musical” and a special treat – Whoopi Goldberg joining the tour of “Annie” at the prestigious Madison Square Garden.
Down under, Australia witnessed a theatrical revolution of its own. The land of Oz welcomed a record-breaking opening of “Wicked”, alongside crowd-pleasers “Chicago” and “Grease”. The Australian premiere of “Sister Act” had audiences singing hallelujah, while “Jesus Christ Superstar” made a triumphant return after a 50-year hiatus.
But Crossroads Live isn’t content with just breaking records; they’re setting the stage for an even more spectacular future. The company continues to be the UK market leader in China, celebrating the milestone of two productions playing simultaneously in Shenzhen. Looking ahead, theatre enthusiasts can anticipate a 40th Anniversary tour of “Cats” in Australia, the Australian premiere of “Back To The Future”, and a host of new productions set to be announced in the coming year.
Innovation is at the heart of Crossroads Live’s success, with new works like “My Best Friend’s Wedding” and “Beaches” making their world premieres, and the coming-of-age musical “Babies” packing houses at The Other Palace in London.
As the curtain falls on this record-breaking year, David Ian’s words resonate with promise: “As we look ahead to next year, we’re excited to continue working with our incredible partners to bring cherished theatre classics, as well as some new titles, to theatregoers in both familiar and new destinations. Thanks to their talent, and the dedication of our incredible team, the future of global theatre looks very positive.“
In a world hungry for live entertainment, Crossroads Live has proven that the theatre isn’t just alive – it’s thriving, evolving, and ready to astonish audiences for years to come. As the company takes its well-deserved bow, theatre lovers around the world wait with bated breath for the next act in this spectacular global performance.
