Endel, and Universal Music Group, recently announced a first of its kind strategic relationship to enable artists and labels to create soundscapes for daily activities like sleep, relaxation, and focus by harnessing the power of AI.
The companies will use Endel’s proprietary AI technology to enable UMG artists to create science-backed soundscapes, designed to enhance listeners’ wellness, including both new music and new versions of catalog music. The partnership will always respect creators’ rights and put artists at the center of the creative process.
In the coming months, UMG will announce the first wave of soundscapes under the new agreement. Endel had previously worked with Republic Records’ artist James Blake, whose acclaimed ambient “Wind Down” soundscape was released as an album in May 2022.
Endel’s soundscapes are designed to enhance sleep, focus, and other daily activities. Past collaborations include James Blake, Miguel and Grimes, among many other artists. Endel uses artist-provided stems to create soundscapes driven by scientific insights into how music affects our mind-state. When crafting static albums, artists and their teams have the final sign off on the results they prefer.
Functional music is designed to enrich and optimize daily routines, such as reading, running or sleeping. Extensive research has shown the impact of music on mental health and wellness, including focus, athletic performance and sleep hygiene and quality.
