Maluma premiered a heartfelt and extremely personal video for his song “Procura” off his newly released album, Don Juan | Check it out!

Maluma in concert
Music MCM
Music MCM

Miami (October 23, 2023) – Last week, at his Washington D.C. tour stop, Colombia born singer-songwriter, and global Latin music superstar Maluma, premiered a heartfelt and extremely personal video for his song “Procura” off his newly released album, Don Juan. The video features a huge surprise and is a very special moment for Maluma.

Visualizer for “Procura”

In September, Maluma and Mexican singer-songwriter Carin León, reached #1 on TikTok for their song “Según Quién.” The track has accumulated over 2.4 billion views and 1 million creations on the platform. Earlier this month, Maluma performed the track alongside Carin León on Good Morning America and solo on The Tonight Show With Jimmy Fallon. He also treated viewers to a performance of “Coco Loco” on GMA. 

Maluma’s sixth studio album Don Juan, was released in August via Sony Music Latin – listen HERE. The record features 25 songs including 6 bonus tracks and Maluma’s previously released singles “La Fórmula” with Marc Anthony,  “La Reina,” “Diablo, Que Chimba” alongside Anuel AA, and “Coco Loco.” The album also includes features from Mr. Castro, Don Omar and Jowell & Randy.

Maluma is currently in the middle of his Don Juan World Tour, in which he brings his brand new ‘Don Juan’ persona to life on a stage in the shape of an M, channelling the vibes of James Bond, Batman, and Hugh Hefner. The setlist featured songs from his new album including “Coco Loco,” “Trofeo,” and “Según Quién,” as well as some of his greatest hits that have made him a global Latin music icon, such as “Hawai,” “Felices Los 4,” and “4 Baby’s.”


Maluma is one of the leading voices in Latin music and a bona fide global youth idol. Born Juan Luis Londoño in Medellin, Colombia, he formulated his artistic moniker Maluma from the first two letters of the names of his mother, father and sister.

The 2018 Latin GRAMMY award winner for Best Contemporary Pop Vocal Album (for F.A.M.E.) is one of social media’s most popular artists with over 25 million Facebook fans, 8 million Twitter followers, and a whopping 63 million Instagram followers, making him the leading Latin male artist on Instagram. His official YouTube/VEVO channel has more than 29 million subscribers, having earned him a YouTube Diamond Play Button Award.

He recently embarked on a 30-city US Leg of his Don Juan World Tour, which kicked off in Sacramento, CA on August 31st and wraps in Miami, FL on November 4th.

Since joining Sony Music Latin in 2015, Maluma has released seven albums Pretty Boy DirtyBoy (2015), F.A.M.E. (2018), 11:11 (2019), Papi Juancho (2020), 7DJ (2021)The Love & Sex Tape and The Love & Sex Tape Deluxe (2022)Maluma is the youngest artist to simultaneously hold both the #1 and #2 spots on Billboard’s Latin Airplay chart and only the sixth act to ever achieve the feat he has now repeated three times. To date, Maluma has had twenty-two #1 singles on Billboard’s Latin Airplay chart.

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