In an industry-first, Comcast has announced the introduction of an enhanced 4K experience for the Paris Olympic Games on Xfinity X1. Combining cutting-edge video, audio, and network technology, the unique viewing experience delivers sports entertainment at its finest. Through Xfinity, fans will be able to enjoy the Olympics with minimal delay and unparalleled quality, making them feel as though they have the best seat in the house.
“The Olympic Games is a prime example of how Comcast utilizes its impressive sports content, groundbreaking technology, and vast connectivity to offer our customers an experience like no other,” expressed Vito Forlenza, Vice President, Sports Entertainment at Comcast. “We’re thrilled to debut our enhanced 4K during the Paris 2024 Olympics. This means that fans can relish all the live action in unmatched picture and audio quality, and with less delay than ever before.”
This announcement follows the successful testing of the enhanced 4K technology during the 2024 Super Bowl, solidifying it as the future standard for live sports in 4K on X1.
A Complete Olympics Viewing Experience on a Whole New Level
Xfinity has designed the ultimate customer-friendly platform for the Olympic Games, providing easy navigation and access to every minute of coverage across NBCUniversal’s networks. X1 customers can curate their experience, choosing their favorite sports to create a personalized playlist of highlights and live coverage, all available at the touch of a button.
The Xfinity Stream app also offers stunning 4K picture quality and immersive Dolby Vision HDR and Dolby Atmos sound, allowing customers to experience the Games on the go.
Additionally, this interactive platform offers comprehensive schedules of events, catch-up highlights powered by Emmy-award winning technology from Comcast, exclusive interviews, venue tours, and profiles of Team Comcast Olympians and Paralympians. The Xfinity Sports Zone App even enables customers to watch one event while receiving updates on others.
For Comcast internet customers, Xfinity Flex and Xumo Stream Box offer a unique streaming experience that integrates Peacock’s expansive live coverage with other Olympic-related programming from platforms like YouTube, Netflix, Apple TV+, MAX, and Prime Video.
Comcast’s commitment to delivering a revolutionary Olympic viewing experience underscores its position as a leader in the field. The launch of its enhanced 4K feature for the Paris Olympic Games on Xfinity X1 is a testament to its mission of continually raising the bar in sports entertainment.
